Artist profile
Craig Mack
Craig Jamieson Mack was an American rapper.
Craig Mack was the spark. This run delivered before the world knew what Bad Boy would become—“Flava in Ya Ear” hit like a siren through the industry. That record wasn’t “trying to get on”—it was announcing ownership.
Project: Funk da World kept the pressure on—Gold energy, Bronx attitude, and a style that felt raw and fun at the same time. Craig had that voice you don’t imitate—you remember it.
Later chapters took him different places—faith, family, peace—and his passing in 2018 closed the story too soon. The contribution remains permanent. Any serious origin story of Bad Boy starts with Craig Mack.
Rest in power. Bad Boy love forever.
Video
Related albums
Project: Funk da World
Craig Mack's debut studio album on Bad Boy Records, anchored by the hit "Flava in Ya Ear" and early Puff Daddy collaborations.
B.I.G. Mack
The classic Bad Boy promo package pairing Craig Mack’s Project Funk Da World sampler with The Notorious B.I.G.’s Ready to Die sampler—originally on cassette in 1994; later reissued for Record Store Day on LP + cassette with cleared samples.